About Us

Redeko Flowers has been part of the world of green interior design since 2018, providing thousands of homes, offices and public environments with lifelike artificial plants and flowers. We offer bespoke, end-to-end solutions for both private customers and businesses, always with a focus on quality, aesthetics and longevity.

In 2024, we took the next step on our journey by acquiring Wexter — an established name in the artificial plant industry with roots dating back to 1992. Today we are one company under the name Redeko Flowers, combining Redeko’s contemporary aesthetic with Wexter’s deep expertise and craftsmanship. Together, we offer one of Sweden’s broadest and most exclusive ranges of artificial plants, trees and flowers.

We have three inspiring stores — two in Stockholm and one in Gothenburg:

📍 Nybrogatan 48 – Redeko Flowers, Stockholm
📍 Karlbergsvägen 36 – formerly Wexter, now Redeko Flowers, Stockholm
📍 Vallgatan 26 – Redeko Flowers, Gothenburg

Our webshop now ships across most of Europe, and we have already delivered our products to over 52 countries worldwide — and the journey has only just begun.

We have a dedicated B2B team working exclusively with corporate clients and larger projects. We collaborate daily with architects, interior designers, property owners, hotels, restaurants and offices to create green environments that both impress and endure. We always offer a free consultation and assist with everything from needs analysis and design proposals to delivery and installation.

Our story

Redeko Flowers was founded in 2018 by Pomeline Fitzgerald, whose passion for interior design and greenery eventually led to a realisation: living plants were beautiful — but demanding. After countless failed attempts to keep plants alive and an endless cycle of wilting cut flowers, the idea of a more sustainable alternative was born.

There was just one problem — the range of attractive, lifelike artificial plants was limited. Pomeline set out on a journey to find the very best quality on the market. The result was Redeko Flowers and the first store on Nybrogatan.

When Wexter became part of Redeko Flowers in 2024, two worlds united: Redeko’s modern aesthetic and Wexter’s more than 30 years of expertise. Today we are a wonderful team of 15 people.

Our philosophy

We believe in timeless greenery that endures — both aesthetically and practically. Our products require minimal maintenance, last year after year and create a harmonious environment without compromise.

Innovation and tradition go hand in hand with us. We continuously develop new products and solutions in close collaboration with interior designers, architects and businesses — always with the goal of creating inspiring spaces that feel alive.